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Google AdWords at Svend Design
We realize that certain AdWords terms and abbreviations may not be familiar to all of our advertisers. To make things easier, we've created a full glossary.
Here are some of the most common terms you'll see as you get started:
Keyword - The keywords you choose for a given Ad Group are used to target your ads to potential customers.
Campaign - A campaign consists of one or more Ad Groups. The ads in a given campaign share the same daily budget, language and country targeting, end dates, and distribution options.
Ad Group - An Ad Group contains one or more ads targeting one set of keywords. You set a maximum cost-per-click (CPC) for an Ad Group keyword list or for individual keywords within the Ad Group.
Impression (Impr.) - The number of impressions is the number of times an ad is displayed on Google or the Google Network.
Keyword Matching Options - There are four types of keyword matching: broad matching, exact matching, phrase matching, and negative keywords. These options help you refine your ad targeting on Google search pages.
Maximum cost-per-click (CPC) - You choose the maximum cost-per-click (CPC) you are willing to pay. Our AdWords Discounter automatically reduces this amount so that the actual CPC you are charged is just one cent more than the minimum necessary to keep your position on the page.
The Google Adwords Family of Company's
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The Terms of Adwords
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